THE JOLLY ROGER
HERO'S JOURNEY ENTREPRENEURSHIPTM FESTIVAL: THE GREAT BOOKS RIDE AGAIN
An Artistic Entrepreneurship & Technology Event : Make Your Passion Your Profession
NEW! HERO'S JOURNEY ENTREPRENEURSHIPTM VIDEOS
"Follow your bliss and don't be afraid, and doors will open where you didn't know they were going to be" -- Joseph Campbell
"I wish there was one grand artistic depot where the artist only need hand in his artwork. As things stand now, one must be half a businessman." --Beethoven
entrepreneurship week | epic story | intellectual property | digital rights management | 45 revolver | hero's journey entrepeneurshipTM | video games | film | artistic entrepreneurship & technology | us constitution | declaration of independence
Hero's Journey EntrepreneurshipTM Blog
Dr. E's Hero's Journey EntrepreneurshipTM Blog
Literature, philosophy & film
mentoring AE&T:

Joseph Campbell's
Hero With a Thousand Faces


John Bogle's
Battle for The Soul of Capitalism


The Matrix

Adam Smith's Wealth of Nations &
Theory of Moral Sentiments


Benjamin Franklin's Autobiography


The Theory of Money and Credit
by Ludwig von Mises


The Writer' Journey
by Christopher Vogler


The Fountainhead by Ayn Rand


A Matrix of Meanings
by Detweiler & Taylor


Patent it Yourself
by David Pressman


Patent, Copyright, & Trademark


The Ultimate Writer's Guide
to Hollywood

by Skip Press


Randall Wallace's
Bravheart


C.S. Lewis's
The Chronicles of Narnia


J.R.R. Tolkien's
The Lord of The Rings


Angel Investing
by Mark Van Osnabrugge
& Robert J. Robinson


Guy Kawasaki's Art of The Start


Flint Dille & John Zuur Platten's
Ultimate Guide to Video Game
Writing and Design


Fifty Cent's
From Pieces to Weight


Richard Bransons's
Losing my Virginity


Sergio Leone's Fistful of Dollars


Akira Kurosawa's
Yojimbo


Sergio Leone's
The Good, The Bad, and The Ugly


Homer's Odyssey


Any Rand's Atlas Shrugged


Dante's Inferno


Plato's Republic


Socrate's Apology


Shakespeare's Hamlet


Peter Drucker's
Innovation and Entrepreneurship


Hayek's
The Road to Serfdom


Andrew Breitbart's
Hollywood Interrupted


George Washington: His Exellency


Alexander Hamilton's
Biography


Jefferson's Biography:
Sworn Upon The Alter of God


Andrew Breitbart's
Hollywood Interrupted


Abraham Lincoln:
Speeches & Writings


Lowenstein's
When Genius Failed


Herman Melville's
Moby Dick


George Orwell's
Animal Farm


Einstein's
Ideas & Opinions



The Declarattion of Independence
& The Constitution


Stanley William's
The Moral Premise


Aristotle's
Poetics


Cliffy B's
Gears of War

Joseph Campbell on Entrepreneurship
John C. Bogle's
E-Week speech--Vanguard: Saga of Heroes

Vaughan Penn's
Hero's Journey Video

Dr. E's Hero's Journey
E-Week Lecture


A vast demand exists for the classical ideals performed in the contemporary context--for honor, integrity, courage, and committment--on Wall Street and Main Street, in Hollywood and the Heartland, in Academia and Government. And thus opportunity abounds for entrepreneurs who keep the higher ideals above the bottom line--for humble heroes in all walks of life.

Come Join the Renaissance in Entrepreneurship as an Academic Discipline

The Hero's Journey Entrepreneurship festival aims to be a most useful event for students, teachers, and anyone starting or launching a venture.

The same classical values guiding the rising artistic renaissance will protect the artists' intellectual property. The immortal ideals which guide the story of blockbuster books and movies such as The Matrix, Lord of the Rings, Braveheart, The Chronicles of Narnia, and Star Wars, are the very same ideals underlying the United States Constitution. These classic ideals--which pervade Homer, Plato, Shakespeare, and the Bible--are the source of both epic story and property rights, of law and business, of academia and civilization.

It is great to witness classical ideals performed in Middle Earth, upon the Scottish Highlands, long ago, in a galaxy far, far, away, and in Narnia, but too, such ideals must be perpetually performed in the contemporary context and living language.

The digital media revolution has collapsed the distance between art, business, law, and media technology programs, and students are longing for those general permanent principles found within the pages of the Great Books. In many ways, an AE&T program founded upon the classics, would become a flagship in reviving the lost art of the liberal arts eductation.

Throughout the greater culture, there exists a longing for contemporary heroes and heroines in literature reflecting those brave men and women wearing uniforms in real life--there exists a longing for epic stories in our books, movies, and video games, and for digital rights management software and systems based on the Founding Fathers' idealism. And thus there exist vast opportunities for rugged artistic entrepreneurs to lead renaissances on all fronts.

For a time many have been tempted to forget classical ideals, valuing short-term profits over long-term wealth, exalting the bottom line over the higher ideals; but the nascent brilliance of the technological revolutions can only achieve its fuller potential via Story. While many will suggest that the best solution to digital rights management is to remove story from movies--as Hollywood has dedicated itself to as of late--thusly removing incentive to pirate them, I counter that classical ideals can enhance both the storytelling within movies and the DRM that protects them.

Just as the Founding Fathers complimented property rights by providing everyone with the right to bear arms, a novel software system that provides all creators with a turnkey choice from a full spectrum of digital rights management would foster a renaissance in the creation and distribution of intellectual property and art. The name of this software is the 45 Revolver, and the killer app could lead next-generation social networks and content portals that would benefit Hollywood.from the indie filmmakers to the major studios. Let's build it. Let's build tomorrow's ecommerce portals--tomorrow's books, movies, video games, and culture.upon classical ideals.

That distant wave has been a long time coming, and the new fashions will be about performing the classical ideals in the contemporary context. The rising generation will lead a renaissance in storytelling; a renaissance in the composition, production, and distribution of art--a renaissance in business, culture, and civilization.in academia and entrepreneurship. For that is the artistic entrepreneur's duty.  

Come join us for a day devoted to making your passion your profession!
"If we are to go forward, we must go back and rediscover those precious values - that all reality hinges on moral foundations and that all reality has spiritual control." --Martin Luther King Jr.

Catch Dr. E @ the 2007 SXSW Interactive!


John Bogle, who founded Vanguard--the world's largest and most-trusted mutual fund--upon the idealism of his senior thesis at Princeton University, writes:

"Let's begin with Franklin's entrepreneurship. It was not only remarkable for his era; it was remarkable for any era. While in today's grandiose era of capitalism the word "entrepreneur" has come to be commonly associated with those who are motivated to create new enterprises largely by the desire for personal wealth or even greed, the fact is that entrepreneur simply means "one who undertakes an enterprise," a person who founds and directs an organization.

But at its best, entrepreneurship entails something far more important than mere money. Please do not take my word for it. Heed the words of the great Joseph Schumpeter, the first economist to recognize entrepreneurship as the vital force that drives economic growth. In his Theory of Economic Development, written nearly a century ago, Schumpeter dismissed material and monetary gain as the prime mover of the entrepreneur, finding motivations like these to be far more powerful: (1) "The joy of creating, of getting things done, of simply exercising one's energy and ingenuity," and (2) "The will to conquer: the impulse to fight, . . . to succeed for the sake, not of the fruits of success, but of success itself." --John C. Bogle, Capitalism, Entrepreneurship, and Investing. The 18th Century vs. the 21st Century Remarks by John C. Bogle Founder and Former Chairman, The Vanguard Group

"The (AE&T) class is the first of its kind to incorporate art, technology and business." --Chapel Hill Herald


"Let there be no doubt in the mind of the man who has benefited from the common heritage but does not trouble to contribute to the common good that he is failing sadly in his duty." --Dante, Monarchia 3

Warren Buffett writes, "Both the ability and fidelity of managers have long needed monitoring. Indeed, nearly 2,000 years ago, Jesus Christ addressed this subject, speaking (Luke 16:2) approvingly of .a certain rich man. who told his manager, .Give an account of thy stewardship; for thou mayest no longer be steward.. Accountability and stewardship withered in the last decade, becoming qualities deemed of little importance by those caught up in the Great Bubble. As stock prices went up, the behavioral norms of managers went down. By the late .90s, as a result, CEOs who traveled the high road did not encounter heavy traffic. Most CEOs, it should be noted, are men and women you would be happy to have as trustees for your children.s assets or as next-door neighbors. Too many of these people, however, have in recent years behaved badly at the office, fudging numbers and drawing obscene pay for mediocre business achievements. These otherwise decent people simply followed the career path of Mae West: .I was Snow White but I drifted. . ." --Warren Buffett, BERKSHIRE HATHAWAY INC. annual report, 2002

The system of private property is the most important guaranty of freedom, not only for those who own property, but scarcely less for those who do not. -- Fredrich August von Hayek, Nobel Laureate in Economics

The moment the idea is admitted into society that property is not as sacred as the law of God, and that there is not a force of law and public justice to protect it, anarchy and tyranny commence. -- John Adams

Hero's Journey Mythology--the Entrepreneur's Story

Join Us! The Second Annual HJEF:
HERO'S JOURNEY RENAISSANCE
NEW: HERO'S JOURNEY ENTREPRENEURSHIP VIDEOS!
Hero's Journey Entrepreneurship:
"The stock exchange is a poor substitute for the Holy Grail" --Joseph Schumpeter
Imagine video games with plots, characters, and Epic Storytelling. Imagine contemporary novels and movies with the same--with heroes and heroines--with Audrey Hepburns and Steve McQueens; whence our own John Wayne and Man with No Name ride into town for the showdown where story trumps spectacle, where Beatrice exalts Dante, and Odysseus sails on home to Penelope. Imagine software systems and startups that actually pay the artists and talent--the filmmakers, models, photographers, and bands. Imagine new classes/research programs/ventures supporting all this. Join the Hollywood Renaissance on March 31st, 2007.

John C. Bogle, the founder and former CEO of Vanguard, delivered a most eloquent Entrepreneurship Week lecture: Vanguard: Saga of Heroes. Thanks to Jack for a most inspiring event, reminding us that classical ideals are our greatest investment.

William Fay of Legendary Pictures and executive producer of the current #1 movie 300 will keynote the March 31st HJE Festival. Mr. Fay has had a most distinguished career, producing blockbusters including The Patriot, Independence Day, Superman, and the current 300 which combined Epic Story with Epic Technology en route to the record books. Join us for a great keynote!

THE CALL TO ADVENTURE
Building Tomorrow's Renaissances
Saturday, March 31st, 2007 @ Pepperdine University
Schedule of Panels & Speakers
Arts Entrepreneurship: Make Your Passion Your Profession

Sign up for the HJE mailing list.
Email:
The Hero's Journey Entrepreneurship Festival seeks to give students, artists, and entrepreneurs the tools to make their passions their professions--to protect and profit from their ideas--to take ownership in their careers and creations. For Adam Smith's invisible hand enriches all when happiness is pursued by artists and innovators--society's natural founts of wealth. Jefferson eloquently expressed the entrepreneurial premise:

We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain inalienable rights, that among these are life, liberty and the pursuit of happiness. --The Declaration of Independence

The only clause in the main body of the United States Constitution that mentions "Rights" states the following:

The Congress shall have power to . . . promote the progress of science and useful arts, by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries; --The United States Constitution

Couple these two passages together, and one has the moral premise of Artistic Entrepreneurship & Technology. Every student ought be given the tools to create new ventures--to protect their intellectual property, and to pursue and profit from their dreams on their "Hero's Journey" into entrepreneurship. For it is along that journey that the long-term "wealth of nations" is generated.

HERO'S JOURNEY ENTREPRENEURSHIP VIDEOS

Entrepreneurship has aspects of art--creation and the pursuit of higher aesthetics; and science--economics, finance, engineering, and physical invention. How these aspects, and many more--from intellectual property to corporate structures--combine to generate wealth, are part of an Epic Story that is told whenever an individual sets out to render their ideals and dreams real. Thus a most efficient way to study entrepreneurship--to unite its diverse aspects--is via Joseph Campbell's Hero's Journey.

As a new cornerstone in a classical liberal arts education, Artistic Entrepreneurship is for those seeking to make their passions their professions. This festival is dedicated to all those embarking on the "Hero's Journey" to create enduring wealth, be it a new venture, video game, indie film, record label, book, DRM system serving artists and musicians, or course.

A Renaissance in Epic Story
The rising generation is longing for Epic Story, and thus opportunity abounds for artistic entrepreneurs to perform the classical ideals in the contemporary context--in Hollywood and the Heartland, on Wall Street and Main Street, in video games and academia.

The classic hero, from Odysseus on down, is one who serves. This moral premise pervades all enduring literature and entrepreneurial ventures, as expressed by John C. Bogle--the "student entrepreneur" who founded the $700 billion Vanguard fund based on an idealistic premise in his 1951 Princeton senior thesis. Mr. Bogle recently quoted his original thesis in one of his eloquent speeches--"After analyzing fund performance, I concluded that "funds can make no claim to superiority over the market averages," perhaps an early harbinger of my decision to create, nearly a quarter-century later, the world's first index mutual fund. And my conclusion powerfully reaffirmed the ideals that I hold to this day: The role of the mutual fund is to serve--"to serve the needs of both individual and institutional investors . . . to serve them in the most efficient, honest, and economical way possible . . . The principal function of investment companies is the management of their investment portfolios. Everything else is incidental."

Watch the academy-award-winning movie Braveheart, and you will see the very same moral premise at the film's center and circumference, as expressed by William Wallace's actions and his words to the Scottish Nobles--"There's a difference between us. You think the people of this land exist to provide you with position. I think your position exists to provide those people with freedom. And I go to make sure that they have it."

And Joseph Campbell, author of The Hero With a Thousand Faces which helped inspire Star Wars, The Matrix, The Lord of The Rings, and Dr. E's AE&T class wrote, "Man should not be in the service of society, society should be in the service of man. When man is in the service of society, you have a monster state. . ."

Entrepreneurship is the force that continually rights the world by rewarding those who serve--those who battle the bureaucracy with a better way. Entrepreneurship is an epic story wherein the world is continually "begun anew," as the humble risk-taker--the reluctant hero--the fount of lasting cultural and monetary wealth--happens upon an innovation, invention, or epiphany, and takes a risk in rendering it real for others.

The classic entrepreneur navigates on out while keeping the higher ideals over the bottom line, endures the road of trials en route to the countless showdowns with competitors and convention, siezes the sword, and returns on home with the elixir--with the rewards gained from risking their time, their talents, their passions, and their money in penning that novel, shooting that film, and creating that venture. And so often it is all based on some simple, pervading moral premise. For Google it is "Do no evil." For Apple it is "Think different." For Buffett it is "Our favourite holding period is forever." For Bogle, Wallace, and Campbell it is "institutions must serve." For this HJE Festival, it is "own the risk of the renaissance."

And our goal is to serve you with a most useful, informative, and inspirational day regarding how best to make your passion your profession, as we celebrate the words of that classic entrepreneurial document, "We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness."

CROSSING THE THRESHOLD
Opportunities abound for those who in Joseph Campbell's words "follow their bliss"--for those who perform the classical ideals in the contemporary context. Percy Bysshe Shelley once wrote, "Poets are the unacknowledged legislators of the world," and artists and inventors are its natural entrepreneurs. The Founding Fathers saluted these natural founts of wealth in the Constitution with a simple clause that became the foundation of intellectual property law:

The Congress shall have Power To promote the Progress of Science and useful Arts, by securing for limited Times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries;

And so it is that, "American movies, television programs, music, books and computer software have surpassed traditional factory and agricultural products as our largest category of exports. --NCPA.ORG"

As the waves beckon any surfer with a board, entrepreneurship beckons any individual with a dream, and the digital revolution is fostering opportunities for indie creators to surf the renaissance of their choosing to financial freedom. Like Dr. E's Artistic Entrepreneurship & Technology 101 class, this festival is devoted to provisioning you for your humble hero's journey into launching a venture--there is no higher adventure, for we climb mountains because they're there, but we become artists, creators, and entrepreneurs because it isn't there. Come newtork and learn the basics about incorporating, protecting IP, finance, and more.

Books are the greatest mentors on this journey, and while saluting classics including Homer's Odyssey and Hero With a Thousand Faces, the festival is also proud to be hosting several authors including award-winning video game writers/designers/producers Flint Dille and John Zuur of The Chronicles of Riddick and The Transformers who recently published The Ultimate Guide to Video Game Writing & Design, and bestselling author Skip Press of The Complete Idiot's Guide to Screenwriting and The Ultimate Writer's Guide to Hollywood.

From Disney producer Jonathan Flora, to DRM expert/openipmp founder Chris Mollis, to internet entrepreneur/author Andrew Breitbart, to pioneering researcher/teacher/entrepreneur Gary Beckman, to Dr. E's "Hero's Journey" lecture on incorporarting/patents/ trademarks/bootstrapping for the indie innovator, join us for most inspirational and informative day at the first annual Hero's Journey Entrepreneurship Festival.

Hero's Journey Entrepreneurship Festival
Saturday, March 31st Schedule

The Pepperdine Law School

8:00 AM: Registration
8:30 AM: Dr. E's Welcome!!:
A chance to introduce ourselves to one-another.
9:00 AM: Arts Entrepreneurship as an Academic Discipline
Five professors serve artists/entrepreneurs with the tools, technologies, and philosophies for making your passion your profession. For students, professors, and professionals alike!

Join Gary Beckman from The University of Texas at Austin as he hosts a panel of America's pioneering arts entrepreneurship educators. As a teacher and founder of the Arts Entrepreneurship Educator's Network, Gary is a leading researcher on the intersection of arts and entrepreneurship.

Coming from the perspective that the liberal arts and humanities provides a natural foundation for entrepreneurship, Gary takes a birds-eye view in studying various pedagogical and cultural approaches across the country. Gary's research is sponsored by the Kauffman Foundation, whose website states, "The vision of the Kauffman Foundation is to foster a society of economically independent individuals who are engaged citizens, contributing to the improvement of their communities..." The goal of arts entrepreneurship is to foster economic independence and wealth creation--both cultural and monetary--to empower indie artists and students with the basic knowledge they need to make their passions their professions.

Arts Entrepreneursip as an Academic Discipline
Moderated by Gary Beckman, Assistant Instructor, College of Fine Arts at the University of Texas at Austin
Panelists include:
1. Kevin Woelfel, Director of Entrepreneurship Center for Music at the University of Colorado at Boulder
2. Kelland Thomas, Director of the Camerata Career Development Program at The University of Arizona
3. Joseph Squier, Professor of New Media in the School of Art and Design at the University of Illinois, Urbana-Cahmpaign of the University of Illinois Urbana-Champaign
4. Dr. E, Visiting Professor at Pepperdine University & founder of ArtsEntrepreneurship.com

Ideas have consequences, and universities that embrace the ideals of entrepreneurship throughout the business, law, and liberal arts curriculums will reap the dividends--both monetary and spritual--as new ventures are created in their communities and beyond. Arts entrepreneurship classes, curriculums, and majors will go a long ways in inspiring and empowering students to follow that most natural journey of pursuing their passions--a simple act with resounding consequences. Join us as pioneering professors share their syllabi and insights regarding entrepreneurship as an academic discipline.


11:00 AM: IHS Programs in Film/ Literature/ Economics
The Institute for Humane Studies hosts a panel on the arts and economics--on movies/films/documentaries and literature supporting free markets and entrepreneurship. "It must be of the spirit if we are to save the flesh," said General Macarthur, and the IHS website states, "History demonstrated the great capacity of humans to solve their problems through "the practice and potentials of freedom, and (founder Dr. F.A. Harper) envisioned this as the primary focus of the Institute for Humane Studies. 'Not in government or force, not in slavery or war, but in the creative, and thereby spiritual, power of freedom, shall our inspiration be found,' he wrote in an early proposal for the Institute." The IHS sponsors faculty and students interested in the instersection of the arts/economics/literature and freedom, so come enjoy a panel regarding entrepreneurship in film and literature, and hear about all their opportunites.

Patrick Reasonover, Director of Film and Fiction Programs at the Institute for Humane Studies, will present IHS's suite of film programs--Film and Fiction Scholarships for graduate work in Screenwriting, Prose, Producing, Directing, and Animation; the Paid Production Internships in Narrative Film, Documentary Film, and Animation; the free weeklong seminar at UCLA, Cinematic and Literary Traditions of Freedom.

www.theihs.org/film&fiction
www.theihs.org/production
www.theihs.org/1984.


12:00 PM: Lunch (Free lunch--come see if there is such a thing after all!)
1:00 PM: Dr. E's Hero's Journey Entrepreneurship Lecture
Well, this was going to be Dr. E's hour, but we have too many cool people showing up, so instead this panel will feature economist/professor/blogger Cyril Morong, author/professor Karel Samsom, and producer/blogger Vik Rubenfeld.

Cyril has a great web page titled, The Relationship Between Economics and Mythology, where he links to his classic paper, The Creative-Destroyers: Are Entrepreneurs Mythological Heroes? (Presented at the annual meetings of the Western Economic Association, July 1992).

Karel penned The Spirit of Entrepreneurship Exploring the Essence of Entrepreneurship Through Personal Stories

Vik Rubenfeld created the Early Edition TV Show, and he currently runs the Big Picture blog.

You can catch Dr. E's hour-long lecture here, and SXSW should have his podcast up soon. Dr. E gets one hour to deliver a semester's worth of knowledge regarding how best to make your passion your profession. The study of entrepreneurship is the study of literature and history--of the Great Books and Classics. From The Odyssey, to Adam Smith, to Benjamin Franklin's Autobiography, to Vanguard, the eternal precepts in the Great Books have mentored many on that greatest of all journeys--entrepreneurship. From Branson, to Bogle, to Buffett, to Neo, to Skywalker, to Frodo--entrepreneurs most often start off as humble heroes who hear a call to adventure and embark on a journey with little more than a dream and that priceless faith that ideals are real. From the Odyssey, to the Constitution, to a Fistful of Dollars, to Lord of The Rings; it's all about setting out on the journey, forming a fellowship along the way, enduring the road of trials, and returning on home with newfound wealth. Dr. E points out all the best web resources and books you'll need as mentors for incorporating and protecting your IP upon crossing the threshold--upon leaving the Shire, seeing the Matrix for what it is, and launching your very own venture.


2:00 PM THE POWER OF STORYTELLING, COMMERCIALLY AND CULTURALLY:
Join Disney producer/indie director Jonathan Flora, actress/producer Deborah Flora, and Skip Press for a panel on indie film production & the future of Hollywood!

Skip's screenwriting class is taught on over 1,000 campuses. A bestselling author/screenwriter/script consultant, Skip Press has worked on more projects than the rest of us combined--he'll tell you all about it, while discussing his latest rocking book, The Complete Idiot's Guide to Screenwrting.

With a last name like "Press," and with all the books he's written, it's easy to confuse Skip with a publishing house. Come join a mentor to many for an hour.



3:00 PM: The Past is Prologue: The Future of Epic Storytelling in Film and Interactive Entertainment: Christopher Vogler & David Whatley

Join us for a most fascinating panel which pairs producer/writer Christopher Vogler of The Writer's Journey & StoryTech with David Whatley of the innovative HeroEngine and upcoming Hero's Journey MMORPG.

Christopher Vogler--producer and founder of StoryTech--authored one of the most popular books on screenwriting--The Writer's Journey: Mythic Structure for Writers, which salutes the same classical forms as Joseph Campbell's Hero With A Thousand Faces. As a writer and consultant for major studios, as well as an avid gamer, Chris will present invaluable insight into future of Storytelling in the realm of film and interactive entertainment.

David Whatley, CEO of Simutronics and the visionary behind the HeroEngine and the upcoming Hero's Journey MMORPG, will talk about cutting-edge innovations on the frontiers of interactive storytelling and immersive gameplay. As video games become more and more photo-realistic, opportunity abounds to lend games a spiritual realism--a soul with the profundity and depth of classical literature and film. David Whatley's company is forging ahead towards this "Holy Grail" of the video game industry--Epic Storytelling.


Hero's Journey MMORPG

Gordon Walton, Co-Studio Director of BioWare Austin, states "At BioWare we selected HeroEngine because it had the most sophisticated and complete development tools available for building an amazing online experience. Our team wanted a great rapid prototyping environment and to work with experienced MMO developers. The HeroEngine from Simutronics is a perfect fit for BioWare Austin's requirements."

Computer Games calls Hero's Journey one of 2007's "most anticipated" games, stating "regularly updated content is the Holy Grail of MMO design."

IGN reports, "Set in the original world of Elanthia, Simutronics' Hero's Journey is a massively multiplayer endeavor focused on providing an action-oriented, adventure-style experience that also emphasizes flexible character creation and development an a compelling quest element."

Wikipedia reports, "The most unusual feature of Hero's Journey is its quest system (called the "Journey System"). The Journey System is a system that adapts quests and gameplay based on the player's decisions, potentially leading to such things as the evolution of a specific creature as a player's nemesis, as well as reappearing characters and themes." So it is that the HeroEngine powers emergent storytelling.

Warcry reports, "The MMO engine that powers Hero's Journey and the upcoming MMO out of BioWare Austin will also be behind "A World of My Own", a virtual world in development by Richard Branson's Virgin Games, and an unannounced project from each of Stray Bullet Games (Shadowbane) and Colony Studios."


4:00 PM: Story in Video Games & The Merging of Film & Games:
The emrging medium of video gaes is where art, technology, music, AI, programming, storytelling, film, and graphic novels collide. Flint & John have a front row seat.

So join us as Flint Dille and John Zuur of the award-winning Chronicles of Riddick and Transformers video games talk about their multiple projects, their new book The Ultimate Guide to Video Game Writing & Design, and the future of the industry. Not only are Flint & John defining the merging of film and video games with their multiple projects, but they are also well-known throughout Hollywood for their friendly mentorship to upcoming talent.

As the graphics of video games approach photo-realism, opportunity abounds for entrepreneurs seeking to lend games emotional and narrative realism. From AI algorithms, to realistic, meaningful dialogue, writers, coders, and writer/coders are needed upon the wild west that is writing for and designing next-gen games.

Flint & John's new book:

Flint & John wrote the award-winning Chronicles of Riddick Video Game:

From Flint & John's Chronicles of Riddick

3 0 0
"A new age has begun--an age of freedom."
Join William Fay of Legendary Pictures for the
HERO'S JOURNEY ENTREPRENEURSHIP KEYNOTE

5:00 PM: 300 the Movie: William Fay of Legendary Pictures

300 is a brilliant epic that tells the story of the 300 Spartans who boldly faced down far larger forces in The Battle of Thermopylae.

Join William Fay, executive producer of films including 300, The Patriot, Independence Day, and Superman Returns, as he speaks about how he and his crew created the blockbuster epic that is 300--how they founded it upon traits such as "Duty" and "Honor," and how the "Glory" of the Epic Story naturally followed.

300 had no major stars. The film was shot entirely indoors, leveraging cutting-edge technological innovations. It cost $65 million--a fraction of what a major epic costs these days.

And in it's first weekend it brought in over $70 million, demonstrating that the classic story first set down by Herodotus, illustrated in Frank Miller's graphic novel 300, and brought to life by Zach Snyder and Legendary Pictures, can triumph over far larger production budgets at the boxoffice.

Richard Roeper of the Chicago Sun Times writes, "You want to experience the Battle of Thermopylae as a nonstop thrill ride, here's your ticket."



6:00 PM: Andrew Breitbart & The Future of Media/News/Video
Andrew is going to talk about how in 1991/1992, Nirvana and Slacker fell short of immortal art. He's going to talk about how our generation can do better than nihilsm, and the eternal ideals by which all exalting art endures.

Andrew, founder of Breitbart.com, founding member of The Huffington Post, author of Hollywood Interrupted, and founding member of The Drudge Report has seen it all since the very dawn of the internet in 1994, and he's building tomorrow's news/video portal. Few, if any, individual entrepreneurs see so much traffic to their sites as does Andrew. A frequent guest on the Dennis Miller show, we all keep telling Andrew he shoud be doing standup comedy. Join us for a most entertaining hour.



8:00 PM Live Music!:
Join the famous Fishbone @ The Malibu Inn. The show will sell out, so don't wait until too long after 8 PM to get on down there! The Malibu Inn is right across from the Malibu Pier on the PCH--just a mile or so south of Malibu Canyon Road.

Entrepreneurship: A Fellowship of Humble Heroes

Entrepreneurial ventures so often have humble beginnings. Richard Branson started not with Virgin Airlines nor Virgin Mobile, but with a student newspaper. Dell sold computers out of his dorm room. Sara Blakely cut the feet off pantyhose, got a patent, and now has over thirty employees at Spanx. Epic Games started off selling shareware games from their parents' basements, and this fall they had the xbox 360's biggest release--Gears of War. Neo was a common cubicle worker, Frodo was a little Hobbit, and Luke Skywalker was a farm boy--they all followed Campbell's Hero's Journey en route to saving the universe via their profound integrity. Time and again, artists make their passions their professions by keeping the higher ideals over the bottom line.

One ordinary day they see a better way, and they set off on their own humble "Hero's Journey" to render their ideals real. This simple act is the engine of our economy, and the classical precepts of a liberal arts education offer priceless mentorship along your journey. From intellectual property law, to incorporation, to the philosophy of branding, to the science of investing in your most valuable assets--your dreams--all of these foundational entities are best taught by the words of classical myth which contain story.

For those famous storytellers known as the Founding Fathers recognized the source of wealth--the humble artist and innovator--and created a system to celebrte it. "Follow your bliss," was what Jefferson meant in writing, "We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness." And at the Constitutional Convention a few years later, they penned,

The Congress shall have Power To promote the Progress of Science and useful Arts, by securing for limited Times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries;

So it is that the purpose of this festival is to serve you with knowledge that will come in handy along your very own Hero's Journey. Read books such as John C. Bogle's Battle for the Soul of Capitalism and Robert Mckee's Story, and you'll see that opportunity abounds for those seeking the classical ideals in the contemporary context.

EPIC STORY
Epic storytelling is at the center and circumference of all lasting ventures, and every lasting venture is founded upon a moral premise. The premise of future web companies serving the artist and creator comes straight from the United States Constition:
The Congress shall have Power To promote the Progress of Science and useful Arts, by securing for limited Times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries;

Innovators serving this ideal will succeed on tyehir journeys. For not only is the Hero's Journey found in film and literature such as The Matrix, Lord of The Rings, Eight Mile, and The Odyssey, but it's also the path followed by those following noble calls in real life. Too often we're told that epic story is solely the province of fairy tails--that ideals and values are not a common right, and that they merely get in the way of the bottom line. But this festiavl invites you to emabrk on your Hero's Journey-- From the Call to Adventure, to the Meeting with the Mentor, to the Road of Trials, to the Return with the Elixir, Joseph Campbell's Hero's Journey provides the classic structure of entrepreneurial ventures, and life itself.

Campbell's writings, along with classic books and film, offer a natural skeleton and soul for entrepreneurship as an academic curriculum. For stories such as Neo's are not particular to movies such as the Matrix, but they are acted out upon life's stage by artists and entrepreneurs. Entrepreneurs ranging from John C. Bogle, who founded the Vanguard Group based on his college senior thesis which contradicted Wall Street's wisdom, to Randall Wallace, who left a job in TV to pen something closer to his heart--his first screenplay Braveheart--all leave the "Ordinary World" to "follow their bliss." So often it is that the beginnings of the journey is marked by a seemingly whimsical happening: John Bogle, while seeking a topic for his Princeton Senior Thesis, came across an article in Fortune Magazine saying that money managers rarely outperformed the market, and so his "common sense" index fund was hatched. While visting Scotland after having left his job in TV, Randall Wallace came across the statue of Robert the Bruce, and standing next to it was a statue of William Wallace. Since he shared the same last name, Randall asked the museum guard, "Who's this William Wallace?"

Thus it makes sense that students are longing for epic stories in their lives and education. Artistic Entrepreneurship & Technology was founded to give them just that. Neo and Luke trained with mentors--indeed the very word "Mentor" comes to us from the Odyssey, wherein Mentor is an old man--a friend of Odysseus and tutor of his son Telemachus. Athena assumes Mentor's form to guide to Telemachus or Odysseus. And that's exactly what the students are seeking as they set out on their journey--mentorship to help them prepare for their epic journey.

And that's where the books come in. From Joseph Campbell's Hero's Journey to Adam Smith's Wealth of Nations and Theory of Moral Sentiments, to John Bogle's Battle for the Soul of Capitalism, to the Odyssey, students grow to see life as an adventure where eternity's precepts come in most handy.

THE FUTURE OF WALL STREET, HOLLYWOOD
& DIGITAL RIGHTS MANAGEMENT
The Classics Ride Again & The Risk Takers Get the Rewards
"Nobody spends somebody else's money as carefully as he spends his own. Nobody uses somebody else's resources as carefully as he uses his own. So if you want efficiency and effectiveness, if you want knowledge to be properly utilized, you have to do it through the means of private property." --Milton Friedman

In the December 2006 of Vibe Magazine, Eminem & Fifty Cent talk about the industry:

Eminem: I see a lot of guys on tour, I'm not going to say any names, but on tour, they're touring just to make money. Because the way the record industry is right now, it's tough to sell records. The internet is killing us. At this point of my career, I'd be scared to drop an album for the smell of failure. Do we know how many fans we have in Soundscan says a certain number, but two million people downloaded it? Who knows if I put out anothe album what I'd sell, who knows what 50 would sell? --Family Matters--Eminem & 50 Cent

Vibe Magazine: Are you worried that if the record business changes for the worse, you may ghave a domino effect with other businesses?

Fifty Cent: What we have the control of is the actual quality of the actual material. Now, if you're questioning if we're going to make the best music, I think generally if you ask anybody, they're going to tell you we're going to make the best rap records. so havingthe best rap records tied to a brand of clothing makes the clothig cool. The kid who enjoys a 50 Cent or Eminem project is not gonna stop enjoying the projects, but they may stop purchasing the CD. They may star stealing our music from the Internet. But they won't stop being fans of it.

Vibe Magazine: And you can't download a shirt.

50 Cent: Right

Within this brief dialogue we have the crux of the issue--what will tomorrow's music industry look like? Will Digital Rights Management help protect the artists' natural rights to protect and profit from their work? Or will services such as myspace and youtube, which rarely compensate the artist while paying the aggregators billions, triumph?

Voyage on over to Mark Cuban's awesome blog where Mark says:

Property owners have every right to do whatever they think is necessary to protect their property. Homeowners can build walls and add security. Content owners can add copy protection schemes to their digital content.

Unfortunately for content owners, digital rights/copy protection schemes have always proven crackable. No matter how smart the good guys think their programmers are, the bad guys have programmers that are just as smart. More importantly, the good guys have to build the perfect protection scheme, impenatrable by any of infinite number of possible attacks. The bad guys only have to find out where the good guys screwed up. It's a lot easier to be the bad guys and crack the copy protection. Which is exactly why every effort to fully protect digital content has failed.

Mark Cuban also points out that as DRM evolves to keep up, the file we just purchased yesterday might not work on today's device. So how do we solve this problem? How do we proect the rights of the creators and consumers?

Entrepreneurship as An Academic Discipline
As the digital revolution marches on, we find ourselves living an artistic renaissance wherein indie creators are empowered as never before, and where epic story--the hallmark of the individual navigating by higher ideals--will guide renaissances in movies, books, video games, and mutual funds--in business models for distribution and digital rights management. This festival isn't about predicting the future, but it's about saluting all those creating it, following some call to adventure to serve higher ideals.

Come partake in most useful events at Pepperdine University next spring--join us on February 27th to hear John Bogle speak on the art of entrepreneurship. And then, on March 31st, 2007, join us as the first annual Hero's Journey Entrepreneurship Festival celebrates epic story and the classical liberal arts education as the ultimate tool to make your passion your profession. This all-day event will include award-winning screenwriters and game developers John Zuur Platten and Flint Dille (Chronicles of Riddick, The Transofrmers, Constantine, Batman).

Not only is Joseph Campbell's "Hero's Journey" a common theme of classic literature and blockbuster movies, but it also parallels the path creators, artists, authors, and entrepreneurs forge when they navigate by higher ideals. John Bogle, who founded Vanguard--the world's largest and most-trusted mutual fund--upon the idealism of his senior thesis at Princeton University, writes:


Let's begin with Franklin's entrepreneurship. It was not only remarkable for his era; it was remarkable for any era. While in today's grandiose era of capitalism the word "entrepreneur" has come to be commonly associated with those who are motivated to create new enterprises largely by the desire for personal wealth or even greed, the fact is that entrepreneur simply means "one who undertakes an enterprise," a person who founds and directs an organization.

But at its best, entrepreneurship entails something far more important than mere money. Please do not take my word for it. Heed the words of the great Joseph Schumpeter, the first economist to recognize entrepreneurship as the vital force that drives economic growth. In his Theory of Economic Development, written nearly a century ago, Schumpeter dismissed material and monetary gain as the prime mover of the entrepreneur, finding motivations like these to be far more powerful: (1) "The joy of creating, of getting things done, of simply exercising one's energy and ingenuity," and (2) "The will to conquer: the impulse to fight, . . . to succeed for the sake, not of the fruits of success, but of success itself." --John C. Bogle, Capitalism, Entrepreneurship, and Investing. The 18th Century vs. the 21st Century Remarks by John C. Bogle Founder and Former Chairman, The Vanguard Group

From John Bogle, who bucked Wall Street's wisdom and founded Vanguard based on the youthful idealism he had set down in his college senior thesis, to Randall Wallace, who left a job in TV to pen Braveheart by the faith that the audience wanted deeper epics from Hollywood, so many entrepreneurs set out with a moral premise--an overarching ideal which they see as real, which they render on their own personal "Hero's Journeys." And so often it is that the entrepreneur embarks with a common mission--to serve.

Richard Branson is able to journey forth into any industry and succeed via his branded service--even the airline industry. Time and again he has ventured into seemingly saturated markets, where the products and customers have long ago been commoditized, and he breathes new life into them, taking the industry to new heights. "Virgin" is a most appropriate name.

The "Hero's Jounrney" Festival aims to provide entrepreneurs with the tools they need to follow their ideals in today's digital landscape, on towards rendering their dreams. Next-generation video games are seeking epic story; IP law comes from epic story; the Hollywood boxoffice will be revived by epic story, Wall Street needs to be reminded of the ideals found within epic story, which, as Herman Melville said in Moby Dick, "cannot be counted down in dollars form the mint." And thus the foundational theme of this festival is the epic story of the Hero's Journey. So come join us for a most exalting and entertaining day wherein art, entrepreneurship, and technology are united in story. The entrepreneur takes those ideals--from classical literature and the silver screen--and renders them real in the service of their customers and contemporaries.

Enduring Entrepreneurship & The Moral Premise
The moral premise is at the center and circumference of all lasting entreperneurial endeavors, ranging from the Vanguard mutual fund, to movies such as Lord of The Rings, The Chronicles of Narnia, and Braveheart, to the very United States itself. Institutions, courses, art, entrepreneurship, and technology must serve.

Arts Entrepreneurship & Technology in the Press

Business Week online reports:

"From Beethoven to Bob Dylan
"Every artist is an entrepreneur." So argues Dr. Elliot McGucken, a visiting professor at Pepperdine University, in an online video introduction to his course, Art Entrepreneurship & Technology 101, which has the professor lecturing from the shore of a small lake. Among his suggestions for artists who want to be more entrepreneurial: launch a blog." -from BusinessWeek


Dr. E launched a class at UNC Chapel Hill--Artistic Entrepreneurship & Technology. Here's what the Entrepreneur Magazine Blog had to say about it:

Mixing Art With Entrepreneurship, by Teresa Ciulla: Can you actually make your passion your profession? According to Dr. Elliot McGucken, a professor at the University of North Carolina, Chapel Hill, who's teaching the university's first "Artistic Entrepreneurship & Technology 101" class, the answer just may be yes. McGucken's class, which is comprised of a group of 45 students majoring in law, business, art, computer science, journalism and music, focuses on teaching students about creating value over just making money, about letting their higher ideals guide the bottom line. After all, as McGucken says, "Successful companies aren't successful because they make money--they're successful because they create value." Class projects range from a classical music video to a hip hop curriculum and textbook to an online art gallery to a freshman's record label that's signed more than ten bands to a social network being programmed by three computer science majors. Students are seeing that to the degree they succeed in creating useful art and ventures, they'll be able to support their passions with a profitable business. And isn't that what we're all really striving for? To find an excitement in our work in order to beat back the dullness of the typical 9-to-5 routine? Looks like McGucken's found a way to inspire a new generation of artistically minded entrepreneurs to follow their passions--and make a living.

UNC's Daily Tar Heel Reports,

Students find dream jobs In class, passions fuel business plans
Erin Wiltgen, Staff Writer

For many, childhood and adolescence pass in a blur of hobbies and passionate adventures, activities seeped in a deep-seated excitement and love inherent in a particular pastime.

In UNC professor Elliot McGucken's "Artistic Entrepreneurship and Technology" class, students and teachers work to "make your passion your profession," transforming students' dreams and interests into potential paths for the future.

The unique course allows students interested in fields such as photography, video games, painting, classical music and film production to explore commercial and social ventures in the arts.

They search for and create a plan based in entrepreneurship, which supports and nurtures their individual visions.

"A lot of times school tells you that your dreams aren't important," says McGucken, a physics professor. "But in reality dreams are your most important asset."

The class consists of an independent project that includes three presentations, guest lectures and small-group collaboration.

Sophomore Phil Gennett's project is a clothing line, and he is trying to find a manufacturer for his creations.

He also intends to set up a talent agency.

"I want to blow it up into a new sort of entertainment, like American Idol, but also as a social network for opportunities," Gennett says.

Sophomore Ryan Dean is working on multiple projects. He runs a graphic design company called Cellar Door Design. He also has joined with a photographer in the class to create CD booklet artwork for the second album by his band, The Anchor Comes Home.

"What's most helpful is meeting like-minded people," Dean says.

"The best thing about this class is establishing relationships with the other students and collaborating with each other."

Stefan Estrada, graduate student and teaching assistant for the class, shares a similar view.

"The people in this class have ambition and a vision of things they want to accomplish," Estrada says.

"This isn't a class where you get something done and forget about it. It continues to maybe become your career." . . .

. . . McGucken also says that entrepreneurship classes give students a broader knowledge base.

"It's an irony that the University requires you to specialize when people typically end up switching jobs five or six times and need to know about a lot of different things," McGucken says.

At 5 p.m. Tuesday, the class will host a show at Local 506 on Franklin Street.

The show, called "Rocky Raccoon's High Tech Hollywood Hip Hop Hedge Fund Hoedown and Fashion/Art/Photography/Video Games Showdown" will feature musical and spoken-word performances, fashion shows, film and video screenings and displays of visual art and photography.

The show is designed as a networking event and as a benefit for the Music Maker Relief Foundation and three web sites - OSCommerce.com, Joomla.org and Gallery.menalto.com.

The Music Maker foundation works to help pioneers of Southern musical traditions gain recognition and meet their financial needs.

One goal of the show, and the class itself, is "to build new cultural centers," McGucken says.

"The University has been separated artificially," he says.

"This class has naturally collapsed all the barriers between business and art and law, putting all the power in the hands of the creator."


BusinessWeek reports Where Entrepreneurship Connects to the Classics

Elliot McGucken, a professor of entrepreneurship at Pepperdine University, bemoans that "a lot of schools have dismissed the idea of teaching the great books." In a recent lecture at Pepperdine, McGucken points out that that one lesson of the classics is, "Chance favors the prepared mind.. Instead of viewing risk as a bad thing, we can also view it as a good thing."

The classics inspired America's Declaration of Independence, which McGucken sees as an entrepreneurial document. Life has a way of "calling us to adventure," he concludes. Though many entrepreneurs launch businesses based on some "whimsical occurrence," it's their educational and life backgrounds that enable them to recognize the opportunity. Thus, John Bogle was able to found Vanguard based on a business-magazine article, while actually pursuing a "higher ideal" associated with making stock ownership available to large numbers of people. See this blog for more information and a related video. --BusinessWeek Online


The Wall Street Journal wrote:

Elliot McGucken decided to straddle the two worlds. After he earned a doctoral degree in physics/electrical engineering, Dr. McGucken considered himself "fortunate" to get a teaching job at Davidson College in Davidson, N.C., and to continue his engineering research.

But then, last year, he won the Innovation Grants Competition sponsored by Merrill Lynch Forum (for an artificial retina chipset for the blind), the virtual think tank of the financial-services company. The contest, now in its second year, gives out $150,000 in prizes for Ph.D.s, and their institutions, who find commercial applications for their research.

After winning the contest, he got to tour the New York Stock Exchange. Dr. McGucken caught the entrepreneurial bug. Eventually, he launched jollyroger.com, an Internet company devoted to his longtime passions: writing and classical literature. --The Wall Street Journal

The Graphic writes: Former investment CEO discusses moral capitalism

Pepperdine welcomed investment giant John C. Bogle to campus Tuesday evening as the keynote speaker for National Entrepreneurship Week USA. Bogle spoke on how businesses have abandoned true ethics and the importance of classical values and a liberal education in the today’s world and attested to his humble beginnings and how they shaped his life to come.

As founder and former CEO of the Vanguard Group, the second largest mutual fund company in the world, Bogle was recognized as one of the world’s 100 most powerful and influential people by TIME Magazine in 2004. He was also hailed as one of the investment industry’s four “Giants of the 20th Century” by Fortune magazine in 1999.

Dr. Elliot McGucken organized the event. McGucken teaches a class in artistic entrepreneurship in which Bogle’s 2005 book, “The Battle for the Soul of Capitalism,” is required reading alongside Homer’s “Odyssey.”

The theme of a hero’s journey, therefore, permeated Bogle’s presentation.

“Classical precepts are the most useful tools throughout life,” McGucken said. “Ideals are a great a long-term investment, because they never change.”

Bogle reached out to students, urging them to pursue an education and to become a citizen characterized by ethics and ideals.

“Dream, but act too,” Bogle said. “You have nearly all of your own odyssey before you… if you are truly strong in will to strive, seek, find, and not to yield.”

Many students found the presentation to be valuable and could relate to Bogle’s assessment of the business world.

“I thought it was pretty interesting, especially with the moral aspect to see such a wealthy man and how he founded his business,” said freshman Maurice Collins.

Freshman Kamron King agreed.

“To see his humble beginnings makes acquiring that much wealth seem tangible,” King said.

DIRECTIONS & HOTELS
Pre-register!

AE&T Facebook Group
Contact
An Entrepreneurial Renaissance
A Call for Papers on
Arts Entrepreneurship
If you teach a class related to arts entrepreneurship, submit a paper for inclusion in Arts Entrepreneurship as an Academic Discipline.

AE&T Papers
1. An Idea Whose Time has Come, May, 2006, McGucken
2. The Arts Entrepreneurship Educator's Network, Gary Beckman
3. Arts Entrepreneurship as an Academic Discipline, McGucken

Send us your Arts Entrepreneurship Syllabi
1. Dr. E's AE&T class
2. Gary Beckman's Arts Entrepreneurship
* * * * * * * * *
For better or worse, my youthful idealism--the belief that any truly sound business endeavor must be built on a strong moral foundation--still remains today, at least as strong a it was all those years ago. --John C. Bogle, Founder of Vanguard
This country was founded upon the principle that a new economy must be formed, one in which only the efforts and responsibilities undertaken by individuals would determine their future. This freedom of self-determination spawned an extraordinary culture of work. This work ethic has always been part of America. Benjamin Franklin and Alexander Hamilton, for example, both expressed their belief in a national economy centered on appreciation, diffusion, and implementation of technology. The Entrepreneurial Imperative, by Carl J. Schramm, President and CEO of the Kauffman Foundation

"The most beautiful thing we can experience is the mysterious. It is the source of all true art and all science. He to whom this emotion is a stranger, who can no longer pause to wonder and stand rapt in awe, is as good as dead: his eyes are closed." --Albert Einstein
American movies, television programs, music, books and computer software have surpassed traditional factory and agricultural products as our largest category of exports. --NCPA.ORG | Small business is America's most powerful engine of opportunity and economic growth. For millions of Americans, starting a business is the best opportunity to turn a dream into reality. --SBA.GOV | Artistic Entrepreneurship & Technology 101 brings it all together--you are the star of this class, and you will leave it closer to your dreams. --Dr. E
"We are what we believe we are." --C.S. Lewis
Entrepreneurs and their small enterprises are responsible for almost all the economic growth in the United States. --Ronald Reagan
Ecce deus fortior me, qui veniens dominabitur michi. --Dante
If more of us valued food and cheer and song above hoarded gold, it would be a merrier world. -- J.R.R. Tolkien
ARTISTIC ENTREPRENEURSHIP & TECHNOLOGY Teresea Ciulla of Entrepreneur Magazine blogs, "Can you actually make your passion your profession? According to Dr. Elliot McGucken, a professor at the University of North Carolina, Chapel Hill (and now Pepperdine University), who's teaching the university's first "Artistic Entrepreneurship & Technology 101" class, the answer just may be yes. McGucken's class, which is comprised of a group of 45 students majoring in law, business, art, computer science, journalism and music, focuses on teaching students about creating value over just making money, about letting their higher ideals guide the bottom line. After all, as McGucken says, "Successful companies aren't successful because they make money--they're successful because they create value." Class projects range from a classical music video to a hip hop curriculum and textbook to an online art gallery to a freshman's record label that's signed more than ten bands to a social network being programmed by three computer science majors. Students are seeing that to the degree they succeed in creating useful art and ventures, they'll be able to support their passions with a profitable business. And isn't that what we're all really striving for? To find an excitement in our work in order to beat back the dullness of the typical 9-to-5 routine? Looks like McGucken's found a way to inspire a new generation of artistically minded entrepreneurs to follow their passions--and make a living.
Reviving the Moral Premise in Hollywood and the Heartland: on Main Street and Wall Street: in Screenplays and Business Plans

"The classic system--owner's capitalism, had been based on a dedication to serving the interests of the corporation's owners in maximizing return on their capital investment. But a new system developed--manager's capitalism--in which, Pfaff wrote, "The corporation came to be run to profit its managers, in complicity if not consiracy with accountants and managers of other corporations." --John C. Bogle, Founder and Former Chairman of The Vanguard Group, The Battle for The Soul of Capitalism

"There's a difference between us. You think the people of this land exist to provide you with position. I think your position exists to provide those people with freedom. And I go to make sure that they have it." --William Wallace in Braveheart, by Randall Wallace

"Man should not be in the service of society, society should be in the service of man. When man is in the service of scoiety, you have a monster state, and that's what is threatening the world at this minute." --Joseph Campbell, author of Hero With a Thousand Faces

The act of entrepreneurship is based upon the common moral premise that forms the foundation of the above three quotes--individuals embarking on a hero's journey so as to better serve their peers.

Einstein wrote, "The highest principles for our aspirations and judgments are given to us in the Jewish-Christian religious tradition. It is a very high goal which, with our weak powers, we can reach only very inadequately, but which gives a sure foundation to our aspirations and valuations. If one were to take that goal out of its religious form and look merely at its purely human side, one might state it perhaps thus: free and responsible development of the individual, so that he may place his powers freely and gladly in the service of all mankind.

There is no room in this for the divinization of a nation, of a class, let alone of an individual. Are we not all children of one father, as it is said in religious language? Indeed, even the divinization of humanity, as an abstract totality, would not be in the spirit of that ideal. It is only to the individual that a soul is given. And the high destiny of the individual is to serve rather than to rule, or to impose himself in any other way." --Albert Einstein, Einstein's Ideas and Opinions, pp.41 - 49.


Hero's Journey Economics

Economist and professor Cyril Morong has been conducting research on the relationship between economics and mythology for over fifteen years. Check out Cyril's definitive paper, The Creative-Destroyers: Are Entrepreneurs Mythological Heroes? (Presented at the annual meetings of the Western Economic Association, July 1992.)

Here is Cyril's Abstract: The psychology of entrepreneurship can be better understood by comparing it to the hero's adventure (as well as the trickster's) In mythology because myths are often seen as symbolic representations of the psyche. The hero and the entrepreneur are found to be similar in their respective adventures, a three part sequence of separation from the community, initiation into new creative powers and a return to the community with a boon for his fellow citizens. Both are creative, curious, energetic risk takers who are guided by mentors. Entrepreneurship can be seen as a manifestation of a universal human psychological condition, the desire for individual creativity.

Vaughan Penn performed at last year's spring AE&T event.
The video was shot & edited by an AE&T student.

Vaughan writes, records, and produces all of her songs, which most of you have heard. Her music has been featured in countless movies and shows including Grey's Anatomy, Laguna Beach, Roller Girls, Dawson's Creek, Will Ferrel's Kicking and Screaming, Roswell, and more. Hear how she fills up a room with just an acoustic.

Vaughan represents a new breed of the artistic entrepreneur--the indie who sells her songs directly to the entertainment industry. Who needs a major label? The artist does the work--they ought reap the reward. So who's going to give them a better system than youtube, where they can protect and profit from their content? Opportunity abounds for entrepreneurs seeking to serve. Mark Cuban asks the same question.

Also check out the awesome talent of Language Arts--college students by day, and artistic entrepreneurs 24/7:
 

The Entrepreneurial Premise
"The classic system--owner's capitalism, had been based on a dedication to serving the interests of the corporation's owners in maximizing return on their capital investment. But a new system developed--manager's capitalism--in which, Pfaff wrote, "The corporation came to be run to profit its managers, in complicity if not consiracy with accountants and managers of other corporations." --John C. Bogle, Founder and Former Chairman of The Vanguard Group, The Battle for The Soul of Capitalism

"There's a difference between us. You think the people of this land exist to provide you with position. I think your position exists to provide those people with freedom. And I go to make sure that they have it." --William Wallace in Braveheart, by Randall Wallace

"Man should not be in the service of society, society should be in the service of man. When man is in the service of scoiety, you have a monster state, and that's what is threatening the world at this minute." --Joseph Campbell, author of Hero With a Thousand Faces

The act of entrepreneurship is based upon the common moral premise that forms the foundation of the above three quotes--individuals embarking on humble hero's journeys to create enduring ventures that better serve their peers.


Catch Dr. E @ SXSW 2007!


Web 2.0/3.0 ArtsEntrepreneurship.com: Make Your Passion Your Profession
"Don't need no VC when you've got a PC." Not only has technology revolutionized the production and distribution of content, but it has also allowed indie creators to bypass traditional lawyers/MBAs to define the rights for their creations and reap maximum profits. The Constitution states that creators own their creations--so now what's the best way for creators to share, sell, and profit? From Open Source CMS to online incorporation to web 2.0/3.0 to the registering of patents, trademarks, and copyrights, this is a panel for the indie creator. Read more about this concept.